DUBAI, UAE, Oct. 5, 2020 /PRNewswire/ — Leadership action, employee engagement, a clear focus on priorities are some of the elements that are key to unleashing the full potential of gender diversity & inclusion and its impact in the business, shared the Middle East’s most successful companies at the 2020 Middle East edition of House of Rose Professional’sBreak the ceiling touch the sky® – the success and leadership summit for women.  Led by Coca-Cola, Fine Hygienic Holding, PepsiCo, RB and DHL, a team of  25 C-Suite executives shared their organizations’ and their own best practices for leadership, diversity & inclusion and  success. AMCHAM Dubai, AMCHAM Abu Dhabi and French Business Council Dubai & Northern Emirates were the official industry partners for the summit.


Focus on driving change.  Sometimes we must force change because it’s the right thing to do.  For us to truly unleash gender diverse talent in the Middle East, there are simple things organizations can do. Mandate a female hire. Create a conducive environment for working mums – offer maternity leave that is best in class. Give leaders flexible work arrangements. Have outstanding mentoring and sponsorship programs. Lead and share at Break the ceiling touch the sky®. These are all simple things that we have executed at Fine Hygienic Holding and that can be leveraged by leaders across the region who are intent on moving gender diversity forward,” shared James Michael Lafferty, CEO, Fine Hygienic Holding.

Claudia Navarro, Marketing Director, Middle East and North Africa , The Coca-Cola Company speaking to participants about the principles she had used to succeed in her career to date shared, Identify what you are great at. Focus most of your effort honing in on that skill because that’s your unique advantage and point of difference. And then believe anything you set your mind on is possible because you’re the best at that.”

Commented Shahzeb Mahmood, Shahzeb Mahmood, Regional Director and GM, MENAP, RB, Leadership sets the tone and must be the role model for diversity & inclusion. As leaders we should ensure that anyone coming into the organization is clear that they must embrace diversity & inclusion – gender diversity, cultural diversity, diversity of thoughts and experiences.  We should also send a clear message that female leadership talent is important, and we will invest the time to find the right female talent (without compromising on merit).”

Eva Mattheeussen, Head of HR, DHL Global Forwarding Middle East & Africa (MEA) commented, “Listen and involve your teams in defining an inclusive workplace that motivates them. Inclusion matters now more than ever before. At DHL we have engaged our employees holistically to define and create an inclusive workplace. That includes gender, race, culture, generation-based diversity. An inclusive workplace inspires talent within and outside of our organization (future work force) and is fundamental to our business success.” 

Anthony A. Rose, Chairman and CEO, House of Rose Professional and best-selling author of the book Break the Ceiling, Touch the Sky: success secrets of the world’s most inspirational women which inspired the summit shared: “Break the ceiling touch the sky® is a global forum that helps shape a better world via better diversity & inclusion, better leadership and better business.  We work with the world’s most successful organizations via editions in the Middle East, Asia, North America, ANZ and Europe to meet the changing needs of this VUCA, digital world and offer organizations a unique opportunity to inspire their women leaders and male champions for diversity & inclusion to greater excellence and contribution, learn from the best practices of other great companies and to enable their businesses to greater  growth in the years ahead.”

Upcoming editions of Break the ceiling touch the sky® include the 2020 World Edition (Nov 11 & 12, 2020) and the 2020 Europe Edition (Dec 1, 2020). Companies can register at

House of Rose Professional Pte. Ltd is also the founder of the Break the ceiling touch the sky® Mission 2029 – the global initiative to quintuple the number of female CEOs (from 14 to 70) and double the number of Male CEOs (who are actively leveraging diversity & inclusion to lead) in the worlds 500 largest Companies by 2029.  Globally, research indicates that gender diverse companies have better business results, are more attractive as employer brands and fare better on innovation. 70% of consumer decisions are made by women. Yet only under 3% of the world’s 500 largest Companies are led by a Female CEO. Mission 2029 aims to have a transformational impact on business within a decade.

House of Rose Professional Pte. Ltd. is headquartered in Singapore and works across the Talent (Dream Job International®), Training (Break the ceiling touch the sky®) and Transformation (CEOSmith®) areas of business internationally.

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Anthony A. Rose, House of Rose Professional Pte. Ltd.

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