Accra:Samsung Electronics Levant and Asiacell have signed a strategic partnership agreement to expand their collaboration in Iraq. This partnership aims to make Samsung devices, services, and technical solutions more accessible to both individuals and businesses across the country.

According to National Iraqi News Agency, this agreement signifies a new phase in the collaboration between Samsung and Asiacell, enhancing their ability to introduce the latest Samsung devices and innovations to a broader segment of subscribers in Iraq. Jung-Ho Kang, General Manager of Samsung Electronics Levant, emphasized the importance of combining Samsung’s technological expertise with Asiacell’s extensive market presence and customer service.

Amer Al-Sunna, CEO of Asiacell, highlighted that the partnership is crucial for accelerating Iraq’s digital future, ensuring that cutting-edge global technologies are accessible to all Iraqis. The collaboration will leverage Asiacell’s market knowledge and AI-driven capabilities alongside Samsung’s global innovations.

As part of the partnership, Samsung devices will be available through Asiacell’s channels, offering flexible purchasing and a range of options. Programs such as device trade-in and tailored financing plans will provide greater convenience for acquiring new devices. The partnership also includes specialized financing programs supported by Samsung Knox Guard for device management and security.

For business subscribers, the collaboration will focus on developing B2B solutions and exploring new business opportunities. The companies plan to launch a “Samsung Certified Sales Consultant” program to enhance sales teams’ product knowledge, improving support for subscribers choosing Samsung devices and solutions.

The partnership extends to digital channels and e-commerce, aiming to bolster Samsung’s presence on Asiacell’s digital store. Additional initiatives include an Employee Purchase Program, joint marketing campaigns, and exclusive device-service bundles tailored to various subscriber segments.

Overall, this strategic partnership sets a foundation for developing joint offerings, services, and solutions to meet the diverse needs of individual consumers and businesses in Iraq.