Madrid: Real Madrid has topped the “Football 50-2026” ranking by the consulting firm Brand Finance for the third consecutive year as the most valuable brand. Its brand value increased by 25% to reach £2.4 billion, driven by record revenues of £1.221 billion during the 2025/26 season.

According to National Iraqi News Agency, the renovation of the Santiago Bernab©u stadium contributed to increased revenues from matches, hospitality, museums, and tourism. The club scored 95.8 out of 100 on the brand strength index.