Baghdad: A master’s thesis titled “Iraqi Women’s Exposure to Influencer Content on Social Media and its Impact on Their Behavioral Patterns – A Field Study” by Abbas Hamad Mutab was recently discussed in the Radio and Television Journalism Department at the College of Media, Iraqi University. The study delves into the engagement levels of Iraqi women with social media influencers, investigating their motivations, the digital platforms they frequently use, and the influence of this content on their social behavior.

According to National Iraqi News Agency, the research aimed to identify how Iraqi women interact with influencers and the subsequent effects on their behavior. The thesis highlighted both the motivations driving this engagement and the specific digital platforms where these interactions are most prevalent. The study’s conclusions provided insight into the behavioral changes influenced by exposure to influencer-driven content.

The committee overseeing the discussion of the thesis recognized the scholarly contributions and the findings presented by Abbas Hamad Mutab. Consequently, the thesis was accepted as part of the requirements for obtaining a master’s degree in media, acknowledging the researcher’s efforts and the study’s significance in understanding social media’s impact on Iraqi women’s behavior.